In this article, we will tell you what is Search Engine Optimization (SEO)? (How to Optimize blog posts according to search engine) And why it is necessary to make a blog or website successful. If you want to make a career in the field of blogging, then it becomes very important for you to have in-depth knowledge about SEO. A well-written article does not rank in search engines unless that article has been optimized according to the search engine.
In today’s time, Google is the largest search engine in the world. Therefore, it is very important to have this article SEO Optimized in order to rank your blog article on the first page of Google.
It has been mostly seen that the content that ranks on the first page of Google, visitors trust more on it more. But let us tell you that coming on the first page in a dumb search is not such an easy task. Because the article you have written on your blog or website has already been written by someone else on your blog or website. If you want to get ahead of your competitor, then you have to optimize the article of your blog well according to the search engine.
If you want to spread your skills to as many people as possible through the Internet, then you have to write articles or make videos for them. But you will always have to do search engine optimization of the article or video.
In this article, we will give you in-depth information about Search Engine Optimization. That is why after reading this article till the end, you will feel like an SEO expert.
Let’s discuss SEO
1. What is SEO? (How to Optimize blog posts according to search engine)
Search Engine Optimization (SEO) is a process that helps to rank your website or blog in any search engine. If you write articles on your website or blog according to the parameters given by the search engine, then organic traffic starts coming to your website or blog automatically.
At present, there are many search engines in the world such as Google, Bing, Baidu, Yahoo!, Ask.com, DuckDuckGo, etc. But in all these Google search engines is the most famous Google and most of the people use it.
Most of us use the Google search engine to search for something many times a day. Whenever we want to know something about something, we go straight to Google and write it down. These written words are called keywords in the language of bloggers. After searching, many results on the internet related to that search come in front of us in the form of articles or videos. Apart from this, these search results are up to many pages. Most of you must have seen the article which is on the first page of Google or the user who comes first, clicks on it first. Now you must be thinking that how it is decided that the article of which website or blog will come first. Which article will come first, the search engine of that article
Most of the clicks will come on the same article, this is because the article which has come on the first page of Google, its SEO has been done very well. That’s why he is on the first page of Google.
If the SEO of your website is well done, then more and more organic traffic comes to your website, and your earnings also start increasing. Apart from this, the more traffic will be on your website, and the more time the visitor spends on your website, the more trusted your website becomes in the eyes of Google. I hope that by now you must have understood what is SEO, so let us now know that other information related to SEO.
2. Why SEO is important for blog ranking?
For any article to come first in the search result, it is very important for that article to meet all the criteria of the search engine. The fulfillment of search engine standards of any blog article is called search engine optimization. Whatever article is written by following these search engine standards completely, that article gets its special place in the search engine. Let us tell you that no matter how good a website you make with high-quality content, if the search engine optimization of this content is not done, then that article will not rank in the search engine. In today’s time, the ranking of any content on the Internet is completely dependent on SEO.
In today’s time, Google is the largest search engine in the world. And apart from this, organic traffic on any website mainly comes from Google searches. That is why every blogger optimizes his blog according to Google search.
Let us understand this through an example. Suppose if a user searches keywords related to the content on your website in Google search, even then your article will not be visible to the user. This will happen because you have not optimized your website properly according to the search engines. Because of which your website or blog is not coming on the first page in the search results.
3. Importance of SEO (Optimize blog posts according to search engine)
Search Engine Optimization holds a special place in the career of a blogger.
Many times, we are asked, written, or tell the importance of Search Engine Optimization. So let’s know, what is the importance of SEO, for a blogger’s website or blog –
Generally, you must have seen that whenever you search anything in Google Search, you do the most trust the website which appears on the first page of Google.
If you also have a blog or an online business, then with the help of SEO, you can easily bring the page or post of your blog or website to the top of Google. We will tell you further in this article how to do SEO of the website.
As you know today’s era is of the internet. Due to this, every business wants to mark its presence on the Internet. This trend has been seen mostly after Covid19. That is why nowadays the demand for search engine optimization experts has increased very rapidly.
When you start learning SEO from your website or blog, then after some time you can see its results. This is where you’re becoming an SEO expert begins. Apart from doing SEO on your website or blog, you can also do SEO for other people’s blogs. For which you can also charge some money from them.
Search engine optimization of your blog also plays a very important role in social media marketing. When a user comes to your website to read something, he also shares that content on social media. Due to which the traffic from social media to your blog website increases.
If you want to beat your competitors, then you have to optimize your blog well. When two websites are offering similar products and services, then that website will come first whose content is fully optimized according to the search engine.
4. Types of Search Engine Optimization
There are mainly three types of search engine optimization.
- On-Page SEO
- Off-Page SEO
What is On-Page SEO?
On-Page SEO plays a major role in improving the User Experience of your website or blog. Under this comes the template and design of your blog or website. Apart from this, keyword targeting is also done in on-page SEO. Good content can be written only when you are able to target the keywords correctly in the content. On-Page SEO plays a major role in your ranking on Google. –
How to do On-Page SEO?
Many factors affect in On-Page Optimization Techniques for Blogs. Keeping these in mind, you can make your website even better. Let us discuss all these one by one:
1. Website loading speed
How would you feel when you went to meet someone and after going there, you had to wait for a long time? The same applies to websites or blogs as well. Website speed is a huge factor in its ranking. If the loading speed of your website is good then that website will load quickly and the visitor will not have to wait. An ideal website is supposed to load completely within 5 seconds. User experience also increases if the website loads quickly. A website that takes a long time to load starts increasing the bounce rate of those websites, which pushes your website to rank lower than other websites in the search engine.
To increase the loading speed of the website, you have to take care of some things such as:
- Use only a premium theme for your WordPress blog.
- The images used in the blog post are made PNG and used only after compressing them.
- Use a great SEO optimization plugin (WP Rocket Plugin, Yoast SEO). This plugin optimizes your website in the background.
2. Website Navigation
Navigation or Menu also plays an important role in the On-Page SEO of the website. Navigation of any website or blog is well designed, then the visitor on that website does not have trouble going to any other page.
To provide a good user experience to the visitor, always make your website navigation or menu simple and user-friendly.
3. Title Tag
The title of the post written on the blog or website should always be attractive. An attractive and catchy title always makes the visitor more excited to read the post. This will increase the CTR of your website or blog as well as improve the ranking of your website.
The length of an ideal title for a blog post is up to 65 characters. Along with this, Numbers and Power words must be used in the blog post title. It improves the SEO of your blog.
For example, suppose you write two titles of an article. First, you wrote, “Which is the best washing machine?” And another wrote, “What are the 10 best washing machines?” Of these two titles, the second title would be more preferred. Such a title increases the chances of the visitor clicking more. That’s why you should always use Power Word and Number in the title tag of the post.
4. Post URL
Blog post URLs should always be short, targeting keywords. If the keyword that you are targeting and writing your post, then it is very good if it comes in your post URL.
Never write the year, day, and date in the URL of a blog post, it may cause you problems while updating your article.
5. Internal Link
In on-page SEO internal links are also an important factor. Internal linking acts like a backlink for a blog. Always while writing new articles, relevant old articles should also be added. When you link the old article to the new article’s word, then the visitor also reads the old article. Due to which the visitor spends more time on your blog and also increases the click-through rate. This helps to rank your article in search engines.
Let us understand this thing through an example. Suppose you have written an article on Affiliate Marketing. In this article, you can put links to old posts which are written on other marketing-related keywords like Facebook marketing, Instagram marketing, etc.
Therefore, while writing every new article, do internal linking of old articles as well.
6. Alt Tag
Alt Tag is used in the images to be placed in the blog post. If you use Alt Tag in all the images of your website, then the images of your website also rank in the image section of the search engine, due to which traffic starts increasing to your website.
7. Content, Heading, and Keyword
In today’s time, the ranking and user experience of your website depend entirely on the content of the blog post only and only. If you have written good content with depth information in the post, then the visitor will definitely read your post till the end.
Ideally, you should write at least 1000 Word article on any topic. If the whole information is going to be more than 1000 then try to write bigger than this.
When you write content, take special care of the heading used in it. Headings like H1, H2, H3, etc. must be used in your content. Apart from this, you must also use Focus keywords in these headings.
In today’s time, it has become a complicated task to rank blogs in search engines with short-tail keywords. That is why when you are writing content for your website, focus more on Long Tail keywords. Because the website is easily ranked on Long Tail Keyword.
Apart from this, it becomes very important to Bold the keywords on which you are writing your post as the basis, at some places in the content.
On-page SEO of a post written keeping in mind all the above-mentioned techniques are very good.
What is Off-Page SEO?
If said in simple language, then Off-Page SEO means getting backlinks from other reputed websites. You do not need to log in to the dashboard of your website to do Off-Page SEO. To do Off-Page SEO, all the work on the website is done from outside. Because of this mainly only the URL of the website or blog is required.
There are many ways to do Off-Page SEO such as Guest posts, Directory Submission, Social Media Sharing, Blog Commenting, etc.
Let us now teach you how to do Off-Page SEO of your blog.
How to do Off-Page SEO? (Optimize blog posts according to search engine)
Bloggers adopt many methods to do Off-Page SEO. With the help of which bloggers increase the search engine ranking of their website.
If you have done On-Page SEO of your website and have not done Off-Page SEO then in this condition it may take a lot of time to get traffic to your website.
Different Techniques to do Off-Page SEO: –
1. Search Engine Submission (Optimize blog posts according to search engine)
After creating a website or blog, it is very important for you to submit this website to all the search engines. By doing this, you tell the search engines what content is available on our website. This content is crawled by the crawler of the search engine through the sitemap.
We have given links to some of the main search engines below for your convenience, you can submit your website or blog to all these search engines.
- Active Search Results
- Exalead: Web Search
- Google Webmasters
- Scrub The Web
- What Useek
2. Bookmarking Submission
Bookmarking submission is very important for the ranking of the website. You can submit your website or article to them by leaving the website of bookmarking from the Internet. Here you have been given some popular bookmarking websites, you can also submit your website on these.
3. Directory Submission
Domain authority has a special place in the search engine ranking of a website or blog. And the domain authority of any blog increases only when it is getting backlinks from any other higher authority domain. You can also get this backlink by doing a directory submission of your blog or website. By doing this, both the Domain Authority (DA) and Page Authority (PA) of your website increase.
4. Social Media sharing
Social media sharing is done to increase the reach of the blog or website to more visitors. Whenever you share your blog post with a link on social media like Facebook, Twitter, etc., then traffic comes immediately to your blog from these social media. Social media sharing plays a significant role in Off-Page SEO।
5. Classified Submission
Classified Submission is also an important factor in Off-Page SEO. For this, you search the Internet by writing a Free Classified Submission Site. You will find many websites. By signing up on these websites, you can submit your website here. Its most important thing is that you can submit your website to any country’s classified website.
6. Blog Commenting
For this, you have to comment on any good blog. Almost all websites have a comment section at the bottom of the blog post, in which there is an option to share a link to the website. In this way, you can get a backlink for your website or blog by commenting. Apart from this, on some websites, you can also hyperlink your Focus Keyword with Anchor text inside the comment. While commenting, always keep in mind that you do not have to be spamming, and the comment made must be related to that post.
7. Question and Answer Website
There are many websites like Quora in today’s time. Where some people ask questions, and some answer them, by visiting these websites, you can answer the questions asked by the people. In these replies, you also have to give a link to the article of your blog related to that article. With this, your website will also get a backlink, and traffic will also come to your website.
8. Guest Post
The guest Post option is the best technique to get link juice from any big website. You get High-Quality Backlinks through Guest posts. For this, you have to contact the owner of the website or blog related to your blog so that you can write a guest post for his blog.
Apart from this, you will also find many Free Guest Post Websites on Google. Where you can write good content and submit it by putting a link to the article on your website.
9. Web 2.0 Submission
In Web 2.0 Submission, you can create a blog with a subdomain. After this, by fully customizing it, you can put some articles on it. In each of its articles, you can put a link to your website. So that people visit your website from this web 2.0 also. Blogger.com is the best option for Web 2.0 Submission.
10. Profile Creation
Profile Creation is also a good way of Off-Page SEO. Many bloggers adopt this method for their blogs. Let us tell you that the main purpose of Off-Page SEO is to create backlinks only and only so that your website can get maximum link juice. This backlink can be of any kind Do Follow or No Follow.
There are many such websites for Profile Creation that also give you a Do-Follow Backlink. You have to go to Google and find some high DA websites, create your profile on them and put a link to your website in it. So that your website or blog can get a good backlink.
What is Local SEO?
This is also a type of search engine optimization. Under this SEO, you target only the Local Audiences.
Suppose you have a business in any one city, then you have to customize your website in such a way that people can search only in that city.
Some of the focus keywords under Local SEO like – Best Hotels in Delhi, Top 10 Hotels in Mumbai, etc.
5. Basics terms used in SEO
If you are still reading this article, then you want to get more information about SEO. And we are sure that according to the article you have read so far, you must have learned something.
If a blogger has to be successful in blogging, then it is very important to have basic knowledge of SEO. Now we give you complete information about some basic SEO terms used in SEO of the blog.
Title Tag is the title of the post written on your website. Which works for Google’s Search Algorithm. Which we make according to our focus keyword. The title tag should always be attractive and powerful.
Meta Description also works for Google’s Search Engine only. Whenever you do some search in Google, you see a sentence under the title tag, which is called Meta Description. You should also write this as Optimize.
Keyword density is very important for the article written on the blog and is a part of On-Page SEO. It tells you how many times your Focus Keyword has been used in the article. Ideally, a Keyword Density of 1%-2% is considered good in any article.
Keyword Stuffing and Keyword Density are both intertwined. If we write our content keeping in mind Keyword Density, then with this we can avoid keyword stuffing in our content. As you have been told, Keyword Density of 1%-2% is considered good, but if you make it 3% or more. So it becomes Keyword Stuffing in a way. Due to this, there is a negative effect on your website, due to which the ranking of your website can decrease.
Related Post Link
We take backlinks from our blog or website related to Niche. It is added to our Anchor Text through a HyperLink. If you have good quality backlinks on your website, then your website gets ranked quickly on Google. The unofficial backlink is the biggest factor in blog ranking in today’s time.
Page Rank is an algorithm of Google. Google finds out from this, which page is related to the searched query on the web.
Mostly we use our Focus Keyword in Anchor Text. In Anchor Text, we add our focus keyword and link it with the blog post so that the user can read other posts as well.
More than 200 terms come under Google Search Algorithm. With the help of all these terms, Google finds out, which web pages in the search engine are relevant to the search query and page which is relevant to the search query, Google also ranks it accordingly.
The full form of SERP is Search Engine Result Page. Where you are shown results according to the keywords you searched in Google.
Robots.txt is a type of file. Which tells the search engine which page to crawl, and which not to crawl.
6. Difference between Organic Vs Inorganic Web Traffic
In today’s time, Google is the largest search engine in the world. Whenever you check the Search Engine Result Page (SERP) of your website in Google, then you see mainly two types of search results. The first of these is Organic Search, and the other is Inorganic Search.
Let us understand about these two in detail; what is the difference between the two search results.
Organic Search Traffic: The traffic that comes from the search engine to the website or blog is called organic traffic. You can get organic traffic to your blog only and only through search engine optimization. No Paid Promotion is required to get organic search traffic.
Inorganic Search Traffic: Inorganic Search Traffic is the traffic that we bring to the blog or website with the help of advertisement. You can use Google or Facebook Ads for advertising.
Inorganic search traffic is used when it is to be ranked in search engines quickly.
7. How to become an SEO expert? Is SEO easy to learn?
The main question of many people is that how to become an SEO Expert? Is SEO easy to learn?
Let us tell you that in order to learn Search Engine Optimization (SEO), it is very important for you to know about its basic fundamentals first.
Well, we have covered most of the basics in this article (How to Optimize blog posts according to search engine).
If you have read this article carefully then you have come to know about most things about Search Engine Optimization. Now just you need to use these things in the blog writing life.
You can use all these techniques only by writing posts for blogs or by freelancing. Where you have to experience both types of SEO (On-Page-SEO and Off-Page-SEO) for the article.
In the initial stage, you can learn by creating a blog on the Blogger platform. But learning SEO on Blogger is a bit difficult.
If you can spend some money then you should make your blog on WordPress. You can learn SEO very quickly and well on a WordPress blog. Here you are helped by top-class WordPress plugins like Yoast SEO and Rank Math. These WordPress SEO plugins make your path to becoming an SEO expert very easy.
The question in the mind of most of the beginner bloggers is whether learning SEO is an easy task. So let us tell you that learning SEO is not a difficult task.
When you start the journey of becoming an SEO expert, you have to stay updated with the updates of search engines.
As you know, Google keeps on bringing new updates from time to time to make its search algorithm even better. All these updates greatly affect your blog.
If you want to know more about SEO then visit Teaching Platform
You can buy courses related to SEO. But even there you will get all the same information that we are giving you in this article.
8. FAQ: Optimize blog posts according to search engine
What is the full form of SEO?
The full form of SEO is “Search Engine Optimization”.
What does SEO mean and why is it so useful for a blog?
SEO means “Search Engine Optimization”, we use it to optimize our website or blog posts according to Search Engines. So that this post can rank in the search engine and our blog can get organic traffic from the search engine.
What is the importance of a website’s page speed for SEO?
Google keeps on bringing new updates from time to time to make its search results even better. Usually, the website that opens completely within three seconds appears first in Google search results. That is why the page loading speed of a blog plays a major role in search engine optimization.
What is the role of keywords in SEO?
Keywords in SEO display your post content. According to this keyword, any search engine shows your content in the search result.
9. Conclusion: Optimize blog posts according to search engine
In this article, we have provided you with in-depth information about Search Engine Optimization. We have been told what is SEO? What are the types of SEO? How to do SEO of blog? etc.
How did you like this post of ours, do tell us through comments. If you liked this article, then please do share this article with your friends and family.