Email Marketing: The Complete Beginner’s Guide

In this email marketing guide article, we will show you how you can get the best return on investment (ROI) using the latest strategies. We will also explain this process with the help of practical examples.

In the olden times, it was a common belief among digital marketers that email marketing is dead in today’s modern era. But you will be surprised to know that exponential change can be felt in this perception.

It is generally said about email marketing that if you spend one dollar in email marketing, then you get 40-50 returns.

That’s why you need to learn such an important art, by understanding it completely, you can get a good return on investment by promoting your brand to more people cheaply.

What can you learn from this guide?

  1. With the effective strategies outlined in this guide, you can easily convert your online reader into a customer accordingly.
  2. What is the right way to build an effective email list for email marketing?
  3. What are the different practical tools used in email marketing, and how to use them?

 If you read this article thoroughly, then I assure you that you can take your online business to a new level very quickly. Along with this, you can easily feel your earnings increasing manifold.

Let us first know some basics about email marketing:

Let us first know some basics about email marketing:


Email marketing is an effective and direct communication method with the help of which you reach your product or brand to new or existing customers through the mail.

Email marketing was first started in the year 1978. In today’s time, email marketing has become a $ 13 million industry all over the world, and it is increasing day by day.

If you are a digital marketer or a blogger, then email marketing can become the easiest way to take your product and service to new heights of growth. For this, you only have to choose the right way and a good strategy. And we believe that you should not ignore email marketing in this internet age.

Before doing any work, it is very important to know about that work in detail. Let us, first of all, tell you about email marketing, what is this email marketing in simple terms.

The medium of our research is the experience of many years of our own and many email marketing experts in this field. Along with this, there is information available on the internet to make this email marketing guide more successful.

Let us now tell you what exactly email marketing is:

What is email marketing?

Email marketing means doing business with the help of email, that is, promoting or selling your brand, product, or service through email is called email marketing. Through email marketing, you can reach your product, services, or brand to many people at once. To do this, you do not need to create messages or posts for your users again and again. With this, you can reach your message to them very easily.

Let us understand you about email marketing through a simple example.

Suppose you do an online business and you have collected and kept the email address of many customers. And you want to tell all these people about your product or service, which has been launched in the market a few days ago or is about to take off. Through email, you can tell all these people at once. You can design this email address according to you so that your customers can understand better about your product or service.

The best example of email marketing is if you have ever bought anything from an eCommerce website, then after a few days of purchase, you will have started getting emails from that company. That company does all these emails through email marketing only.

Constant Contact: Best email marketing guide

If you are searching for the best tool for email marketing, then your search will end once you come to the Constant Contact tool. Because this email marketing tool is one of the biggest and fastest-growing email marketing services in today’s time. The ease of use of this tool for beginner users makes this tool the best email marketing service. Following are the advantages of Constant Contact:

It is a very simple and easy-to-use Constant Contact email marketing tool for beginners.

With Constant Contact, you can easily manage your customer email list, contacts, email templates, the marketing calendar, and much more for your email marketing.

With each of the Constant Contact plans, you can check the tracking and performance reports of your mail. In addition, you can add free image libraries, custom email lists, and Facebook ads to the Constant Contact dashboard. You can still integrate a Constant Contact account with your store if you use an eCommerce platform such as Shopify stores.

If you want to make your email marketing more powerful, then you have to buy the “Email Plus” plan of Constant Contact. In this plan, you get the best of email automation, surveys, coupons, online donations, and subject line A/B testing to maximize the open rate of sent emails.

For customer support, Constant Contact gives you live chat, phone calls, email, community support, and a large library of helpful resources.

Constant Contact provides online training for its new clients as well as in-person live seminars throughout the United States. All of these great features make it a great help for small businesses to learn the basics of email marketing quickly and easily.

If, till now, your business is on a small scale and you want to develop it, then this can prove to be the most important tool for you.

In today’s time, Constant Contact has become the first choice for almost all bloggers. Along with this, top experts recommend using Constant Contact for email marketing. The reason behind this is its pricing is great, which any blogger can easily buy, and also, its top-notch support/onboarding team will help you achieve success with email marketing in the right way.

Constant Contact offers 60 days free trial to its new customers to understand their service better, and if the service of this tool impresses you, then you can use it by paying 20 dollars per month.

Apart from this, there are many reasons why Constant Contact is considered the best email tool or platform for email marketing.

There is a 60-day free trial, and after that, its price starts from $ 20 per month.

Convert Kit: email marketing guide

Convert Kit is a robust email marketing platform for professional bloggers, writers, and marketers. It is as powerful as it is easy to use in the field of email marketing. Following are some of the features of the Convert Kit email marketing tool –

In Convert Kit, you can easily provide content upgrades and incentives with an email signup form. It’s also easy to manage autoresponders that allow you to send drip emails.

Convert Kit has some of its features specially designed for creators and professional bloggers. This is the reason why this email marketing service is the best email marketing service for all those professional bloggers.

With ConvertKit, you can easily segment it with contacts who are interested in it or those who have already purchased it. It helps you drive conversions with automated emails that feel personal.

The only means of email is available for customer support on the Convert Kit platform. Apart from this, you will find a large number of tutorials on their platform, which plays an important role in solving your problems quickly.

If you are a new user of Convert Kit, then you can use all its services free of cost for 14 days. If you want to use it even after 14 days, then you will have to pay a fee of $ 29 per month for that.

Convert Kit Email Marketing Service also provide 30 days refund policy to all our new customers. That is, if you are not completely satisfied with their services, then you can get your money back within 30 days.

If you are a professional blogger or content creator. So ConvertKit is a great option. It is an easy-to-use platform with advanced segmentation that will help you take your blogging business to the next level.

Mailchimp: email marketing guide

Mailchimp is primarily one of the most popular email marketing service providers in the world. This platform is also called the all-in-one tool of email marketing. Because on this platform, you can start email marketing by choosing a free plan. Key Features of Mailchimp Email Marketing Tool –

Mailchimp provides the same facilities to all its users. Key features include an email builder, autoresponders, segmenting contacts into groups, and simple tracking for analytics.

On this platform, the user can set up the sending time of the email as per the timezone. It allows you to setup the delivery time based on the user’s timezone/geolocation.

Users can easily integrate the Mailchimp platform with WordPress, Magento, Shopify, and many more.

The Mailchimp platform is limited in terms of automation features as compared to ConvertKit or Drip, but Mailchimp is making rapid progress in this area.

Mailchimp offers email, live chat options for customer support, as well as a vast repository of tutorial knowledge basics to solve almost every problem you may have with Mailchimp.

This email marketing platform offers an always-on free plan for beginners, in which you can send emails to only 2,000-12,000 subscribers. But this plan is only for 500 subscribers. Apart from this, if 500 more subscribers are added to it, then you will have to pay 10 dollars per month or choose a new plan.


Friends, we hope that you must have liked this article written by us on the topic of email marketing. In this article, we have talked about many topics like what email marketing is, how to do email marketing, and which is the best software and tool for email marketing. Along with this, we have also told you about how to earn money through email marketing.

If you do any of your business (Blogging, Brands, Products and Services Selling, Affiliate, etc.) online, then it becomes very important for you to know about email marketing.

One thing that is very famous about email marketing is that it is the cheapest means of marketing, and at the same time, the conversion rate is also high. If you are running your business by doing traditional marketing in today’s time, then you are sure to suffer losses.

We are sure that after reading this article, email marketing would have been fully understood. If you still have any queries regarding email marketing, then you can ask us in the comment section. We will be very happy to assist you.

If you liked the information contained in this article, then please do share it with your friends and family so that they can also know about Email Marketing.

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