In this email marketing guide article, we will show you how you can get the best return on investment (ROI) using the latest strategies. We will also explain this process with the help of practical examples.
In the olden times, it was a common belief among digital marketers that email marketing is dead in today’s modern era. But you will be surprised to know that exponential change can be felt in this perception.
It is generally said about email marketing that if you spend one dollar in email marketing, then you get 40-50 returns.
That’s why you need to learn such an important art, by understanding it completely, you can get a good return on investment by promoting your brand to more people cheaply.
What can you learn from this guide?
- With the effective strategies outlined in this guide, you can easily convert your online reader into a customer accordingly.
- What is the right way to build an effective email list for email marketing?
- What are the different practical tools used in email marketing, and how to use them?
If you read this article thoroughly, then I assure you that you can take your online business to a new level very quickly. Along with this, you can easily feel your earnings increasing manifold.
Let us first know some basics about email marketing:
Let us first know some basics about email marketing:
Basics of Email Marketing
Email marketing is an effective and direct communication method with the help of which you reach your product or brand to new or existing customers through the mail.
Email marketing was first started in the year 1978. In today’s time, email marketing has become a $ 13 million industry all over the world, and it is increasing day by day.
If you are a digital marketer or a blogger, then email marketing can become the easiest way to take your product and service to new heights of growth. For this, you only have to choose the right way and a good strategy. And we believe that you should not ignore email marketing in this internet age.
Before doing any work, it is very important to know about that work in detail. Let us, first of all, tell you about email marketing, what is this email marketing in simple terms?
The medium of our research is the experience of many years of our own and many email marketing experts in this field. Along with this, there is information available on the internet to make this email marketing guide more successful.
Let us now tell you what exactly email marketing is:
What is email marketing?
Email marketing means doing business with the help of email, that is, promoting or selling your brand, product, or service through email is called email marketing. Through email marketing, you can reach your product, services, or brand to many people at once. To do this, you do not need to create messages or posts for your users again and again. With this, you can reach your message to them very easily.
Let us understand email marketing through a simple example.
Suppose you do an online business and you have collected and kept the email address of many customers. And you want to tell all these people about your product or service, which was launched in the market a few days ago or is about to take off. Through email, you can tell all these people at once. You can design this email address according to you so that your customers can understand better about your product or service.
The best example of email marketing is if you have ever bought anything from an eCommerce website, then after a few days of purchase, you will have started getting emails from that company. That company does all these emails through email marketing only.
How to do Email Marketing
The question in the mind of many new bloggers is how to do email marketing or what is the right way to do email marketing. You must understand one thing, especially no matter what kind of marketing it is, if it is done with the right strategy, you will see the best results in which you can get the best return on investment. To implement email marketing properly, you need to follow the below-mentioned steps:
Collect customer emails
If you want to get a good return on investment in email marketing, then it is very important for you to have an active email list of existing or potential customers related to your business.
You can use a variety of plugins to capture the email lists of these customers. All these plugins are available for free on the WordPress CMS platform.
You can also collect email and customer names via push notification or contact form.
Choose the Best Email Service Provider
The biggest hand in making email marketing successful is the email service provider. You can also call this email service provider software or a tool. Through email marketing software, you can send emails to multiple target audiences at once with a single click.
If you are thinking of doing email marketing without email marketing software, then email marketing is not for you. With the help of this software, you can categorize your email list, apart from sending personalized emails to different types of users.
Email marketing software plays an important role in turning email marketing into an automation system. An email marketing software makes your email marketing very easy. At present, you will find both free and paid email marketing software in the market. In the beginning, you can try free email marketing software, once you become an expert in email marketing, you can start using the paid service.
Select target audience
A successful email marketing is one that has the ability to convert the right target audience into customers.
So you have to choose your target customers before you start email marketing for your business. This means that you have to adopt targeted email marketing strategies to achieve your business goals.
Let us understand through quotes. If you are a teacher or tutor, you will need to target students related to the topic in order to sell your courses.
Benefits of doing Email marketing
Today is the age of the Internet, where Artificial Intelligence is playing an important role. If you are a blogger, a website owner, a company owner, or a digital marketing agency, then you can give quadruple growth to your business twice a day through email marketing.
High return on investment
It is said that if you spend $1 on email marketing, you can get a profit of up to $40. Now you must have understood very well the potential of email marketing that it gives such a high return on investment. Currently, email marketing offers the highest return on investment as compared to any other digital marketing platform. Yes, one thing matters a lot in this, how well you have done email marketing.
Increase in sales of a product or service
In today’s time, email marketing is considered as a medium of direct marketing, in which we try to make our potential or existing users a successful customers.
Through email marketing, such users are targeted who are interested in our product or service. Since these people are interested in our business, email marketing gives a higher conversion ratio.
When you work on a blog, the new user’s mail data is collected from the signup form on your blog and through push notifications. To all such users, you can send a newsletter, new offer, or discount coupon with a welcome message. A good email marketing strategy has the power to convert all these new users into your potential customers.
Along with creating new customers in your business, you have to take special care of your existing customers as well. Pay special attention to customers who have used your product or service in the past. You can inform such customers about your new product and increase the sales of your new product or service by offering discounts and offers.
There are many customers who come to your website to buy something but, for some reason, cannot buy it. Such customers are mainly found on e-commerce websites. It simply means that the customer wanted to buy something from your website, but due to some problem like payment failure or loss of internet connection, etc., he is not able to buy it completely. You can send such a customer an email message through your email marketing campaign with immediate effect, reminding them to revisit your website and purchase that product in their account.
Increased brand awareness
Customer trust in your brand is very important to achieve good growth in business. Only those businesses are able to succeed in the future and are able to create good and long-term trust in their customers through their products or service. Considering business or brand trust, companies choose email marketing as a promotional medium to promote their brand awareness. The main reason behind choosing a promotional medium is that email marketing is much cheaper than other marketing processes.
Through email marketing, companies constantly inform their customers about their product or service through a marketing campaign. While promoting brand awareness, you need to keep in mind that it is very important for your message to reach people who are interested in your business or niche. Whether you are a blogger, company owner, or individual social media influencer, you must adapt email marketing to your brand awareness.
Correct analysis of email marketing results
After successfully conducting any type of marketing campaign, it is very important to analyze its results. If you use professional email marketing software or tools for your business, you can easily analyze the end results of your email marketing campaign. After analyzing, you can also modify the campaign to get better results. Every email marketing software provides you with the facility of A/B testing to analyze the marketing campaign. Accordingly, you can make changes to the email marketing campaign and get better results.
Establishing a good relationship with the customer.
Through email marketing campaigns, you can easily build a good and healthy relationship with your customers in less time. You can send greetings to your customers on their special moments through email marketing and, at the same time, promote your brand. Doing so definitely builds the trust of your brand in customers and establishes a long-term relationship.
To increase traffic to the website or blog.
Email marketing is the best and fastest way to increase traffic to any website or blog. Through this process, you can get more organic traffic to your blog very quickly. If you are a blogger, you must maintain an email list of people who are interested in your niche or related to your industry. If you have introduced a new product or service on your blog or website, you can redirect all your email list customers or users to your website by sending one message at a time.
A fast Affiliate sale growth
Email marketing is nothing less than a boon in affiliate marketing. If you use email marketing in affiliate marketing, then you will get good results very quickly, and you can earn more money quickly.
In the email list created for Affiliate Marketing, all the customers belong to the same niche. You can increase your affiliate sales by sending direct mail to these users.
In today’s time, every Affiliate Marketer uses email marketing to earn more money from his Affiliate Blog. And every month, through his blog, he earns lakhs of dollars sitting at home.
Things to keep in mind when starting an email marketing
Your email list contains the email details of those people who have an interest in your business, brand, product, or service. These people automatically give their email details to you of their own volition, which allows you to send them emails.
You cannot send messages to anyone in email marketing. If you do this, then your mail id will be converted into spam.
To run an email marketing campaign, you need to have an active email list of users related to your business. You can categorize this email list according to user interest and buying behavior.
To do email marketing, it is very important for you to have good email marketing software.
Best Email Marketing Tool
Constant Contact: Best email marketing guide
If you are searching for the best tool for email marketing, then your search will end once you come to the Constant Contact tool because this email marketing tool is one of the biggest and fastest-growing email marketing services in today’s time. The ease of use of this tool for beginner users makes this tool the best email marketing service. The following are the advantages of Constant Contact:
It is a very simple and easy-to-use Constant Contact email marketing tool for beginners.
With Constant Contact, you can easily manage your customer email list, contacts, email templates, marketing calendar, and much more for your email marketing.
With each of the Constant Contact plans, you can check the tracking and performance reports of your mail. In addition, you can add free image libraries, custom email lists, and Facebook ads to the Constant Contact dashboard. You can still integrate a Constant Contact account with your store if you use an eCommerce platform such as Shopify stores.
If you want to make your email marketing more powerful, then you have to buy the “Email Plus” plan of Constant Contact. In this plan, you get the best of email automation, surveys, coupons, online donations, and subject line A/B testing to maximize the open rate of sent emails.
For customer support, Constant Contact gives you live chat, phone calls, email, community support, and a large library of helpful resources.
Constant Contact provides online training for its new clients as well as in-person live seminars throughout the United States. All of these great features make it a great help for small businesses to learn the basics of email marketing quickly and easily.
If, till now, your business is on a small scale and you want to develop it, then this can prove to be the most important tool for you.
In today’s time, Constant Contact has become the first choice for almost all bloggers. Along with this, top experts recommend using Constant Contact for email marketing. The reason behind this is its pricing is great, which any blogger can easily buy, and also, its top-notch support/onboarding team will help you achieve success with email marketing in the right way.
Constant Contact offers 60 days free trial to its new customers to understand their service better, and if the service of this tool impresses you, then you can use it by paying 20 dollars per month.
Apart from this, there are many reasons why Constant Contact is considered the best email tool or platform for email marketing.
There is a 60-day free trial, and after that, its price starts from $ 20 per month.
Convert Kit: Email Marketing Guide.
Convert Kit is a robust email marketing platform for professional bloggers, writers, and marketers. It is as powerful as it is easy to use in the field of email marketing. Following are some of the features of the Convert Kit email marketing tool –
In Convert Kit, you can easily provide content upgrades and incentives with an email signup form. It’s also easy to manage autoresponders that allow you to send drip emails.
Convert Kit have some of its features specially designed for creators and professional bloggers. This is the reason why this email marketing service is the best email marketing service for all those professional bloggers.
With ConvertKit, you can easily segment it with contacts who are interested in it or those who have already purchased it. It helps you drive conversions with automated emails that feel personal.
The only means of email is available for customer support on the Convert Kit platform. Apart from this, you will find a large number of tutorials on their platform, which plays an important role in solving your problems quickly.
If you are a new user of Convert Kit, then you can use all its services free of cost for 14 days. If you want to use it even after 14 days, then you will have to pay a fee of $ 29 per month for that.
Convert Kit Email Marketing Service also provide 30 days refund policy to all our new customers. That is, if you are not completely satisfied with their services, then you can get your money back within 30 days.
If you are a professional blogger or content creator. So ConvertKit is a great option. It is an easy-to-use platform with advanced segmentation that will help you take your blogging business to the next level.
Mailchimp: email marketing guide
Mailchimp is primarily one of the most popular email marketing service providers in the world. This platform is also called the all-in-one tool of email marketing. Because on this platform, you can start email marketing by choosing a free plan. Key Features of Mailchimp Email Marketing Tool –
Mailchimp provides the same facilities to all its users. Key features include an email builder, autoresponders, segmenting contacts into groups, and simple tracking for analytics.
On this platform, the user can set up the sending time of the email as per the timezone. It allows you to setup the delivery time based on the user’s timezone/geolocation.
Users can easily integrate the Mailchimp platform with WordPress, Magento, Shopify, and many more.
The Mailchimp platform is limited in terms of automation features as compared to ConvertKit or Drip, but Mailchimp is making rapid progress in this area.
Mailchimp offers email and live chat options for customer support, as well as a vast repository of tutorial knowledge basics to solve almost every problem you may have with Mailchimp.
This email marketing platform offers an always-on free plan for beginners, in which you can send emails to only 2,000-12,000 subscribers. But this plan is only for 500 subscribers. Apart from this, if 500 more subscribers are added to it, then you will have to pay 10 dollars per month or choose a new plan.
Rumors about Email Marketing
At the moment, you will find many such people who will tell you that if you do email marketing, then there is a risk of your mail id being a spam mail id. But the truth is that if you have adopted a systematic method of email marketing, then this does not happen at all.
There are many email marketing software available in the market today, with the help of which you can run your email marketing properly. With the help of all these software and tools, you can send daily mail related to your product or service to many people at once. And in this, there is no danger of your mail id being a spamming id.
Let us understand this through an example, you must have seen promotion messages of many such companies in your Gmail ID, which keep coming to your inbox daily. If email marketing was prone to spamming IDs, then these people would never be able to send you successful emails.
FAQ about Email Marketing Guide
What are some benefits of email marketing?
Some benefits of email marketing include the ability to reach a large audience quickly and inexpensively, the ability to target specific segments of your audience, and the ability to track and measure the success of your campaigns.
How can I get started with email marketing?
To get started with email marketing, you’ll need to choose an email marketing platform, build an email list, create an email campaign, and track and measure the success of your campaign. The blog post provides a step-by-step guide to help you get started.
What are some best practices for email marketing?
Some best practices for email marketing include personalizing your emails, segmenting your email list, using clear and concise subject lines, including a clear call-to-action, and testing your emails to optimize performance.
How can I measure the success of my email campaigns?
To measure the success of your email campaigns, you can track metrics like open rates, click-through rates, conversion rates, and unsubscribe rates. The blog post provides information on how to track and measure these metrics.
Can I use email marketing for my small business?
Yes, email marketing can be a powerful tool for small businesses looking to reach new customers, promote their products or services, and build brand awareness. The blog post provides information on how to get started with email marketing for your small business.
What are some common mistakes to avoid in email marketing?
Some common mistakes to avoid in email marketing include sending too many emails, using overly salesy language, not personalizing your emails, and not testing your emails before sending them. The blog post provides information on how to avoid these and other common mistakes.
What are some examples of email marketing campaigns?
Some examples of email marketing campaigns include promotional campaigns, welcome campaigns for new subscribers, abandoned cart campaigns, and re-engagement campaigns for subscribers who haven’t interacted with your emails in a while. The blog post provides information on how to create these types of campaigns.
How can I build an email list?
To build an email list, you can offer a lead magnet, like a free guide or eBook, in exchange for someone’s email address. You can also add a sign-up form to your website or social media profiles or collect email addresses in-person at events or in your physical store. The blog post provides more information on how to build an email list.
How often should I send emails to my subscribers?
The frequency of your emails will depend on your audience and the type of content you’re sending. It’s important to find a balance between staying top-of-mind with your audience and not overwhelming them with too many emails. The blog post provides guidance on how to determine the optimal frequency for your emails.
How can I create effective email subject lines?
Effective email subject lines are clear and concise and provide a benefit or solution to the reader. They should also be personalized and relevant to the recipient. The blog post provides tips and examples of effective subject lines.
Can I automate my email campaigns?
Yes, you can automate your email campaigns using an email marketing platform. This allows you to schedule emails to be sent at specific times or triggered by specific actions, like a subscriber signing up for your email list or making a purchase on your website. The blog post provides information on how to automate your email campaigns.
How can I ensure my emails are mobile-friendly?
To ensure your emails are mobile-friendly, use a responsive email design that adapts to different screen sizes. Keep your email content short and easy to read, and use large, clear calls-to-action that are easy to click on a mobile device. The blog post provides tips on how to create mobile-friendly emails.
How can I grow my email list over time?
To continue growing your email list over time, you can offer new lead magnets, run social media ads promoting your email list, or partner with other businesses to cross-promote each other’s email lists. The blog post provides additional tips on how to grow your email list.
Conclusion: What is Email Marketing
Friends, we hope that you must have liked this article written by us on the topic of email marketing. In this article, we have talked about many topics, like what email marketing is, how to do email marketing, and which is the best software and tool for email marketing, along with this, we have also told you about how to earn money through email marketing.
If you do any of your business (Blogging, Brands, Products and Services Selling, Affiliate, etc.) online, then it becomes very important for you to know about email marketing.
One thing that is very famous about email marketing is that it is the cheapest means of marketing, and at the same time, the conversion rate is also high. If you are running your business by doing traditional marketing in today’s time, then you are sure to suffer losses.
We are sure that after reading this article, email marketing would have been fully understood. If you still have any queries regarding email marketing, then you can ask us in the comment section. We will be very happy to assist you.
If you liked the information contained in this article, then please do share it with your friends and family so that they can also know about Email Marketing.