In life, we make many small and common mistakes, due to which we have to suffer a lot. For example, if you are late for a day in paying your credit card bill, the credit score gets down with immediate effect. But in the case of credit cards, the good thing is that the bank employees keep calling you and reminding you to pay the bill. But if you are making a common mistake in doing SEO in blogging, no one is going to tell you by calling it. Google will not call you to inform you that your website or blog SEO score is deteriorating.
In this article, we will tell you 20 such mistakes that you are knowingly or unknowingly doing in the SEO of your blog or website. Because of these SEO mistakes, your website or blog is struggling to rank in search engines somewhere.
Top 20 Common SEO Mistakes in Blogging
1. Poor Use of Roboot.txt File
As you know, Roboot.txt is an important file in blogging that the Google search engine follows to know about your blog. With the help of Roboot.txt, you can prevent the crawler of Google Search from crawling by going to any file or folder, apart from this, you can tell the address of your sitemap file through this file.
If you do not have complete knowledge about the Roboot.txt file, then you can also drown the traffic of your website by applying any wrong rule. That’s why there is a need to put only the proper rules inside this file.
2. Bad setup of Sitemap.XML (Common SEO Mistakes in Blogging)
Sitemap plays an important role in blogging which gives Google detailed information about the structure of our website or blog. Suppose new URLs for your blog or website are not added automatically in this sitemap, then the problem starts from here.
First of all, connect your blog or website with Google Search Console through Sitemap and always keep checking the site map of your blog or website by going to Google Search Console frequently.
If you are blogging on WordPress, then you can use RankMath or Yoast SEO plugins. Both these plugins are available in both free and paid versions.
3. Poor use of alt attribute text
Alt attribute text is the text used in the image that Google uses to give information about the image to the blind or disabled person. If you talk about the search engines used a decade ago, they used to use alt attribute text to know about the image, but today, Google and other search engine work on an algorithm with artificial intelligence. This algorithm of the Google search engine easily understands the alt attribute text but still uses the alt attribute text for confirmation purposes.
Through this text, both Google and Bing search engines compare with their image analysis system to check whether their information is correct or not. If you help the search engines by using the right alt attribute text in your image, then your blog gets a good rank in the search engines. That’s why never use keywords in alt attribute text.
4. Missing or wrong canonical text
With the help of canonical text, you can solve the problem of duplicate content present on your website or blog. With the help of canonical text, you can index the correct pages of your website in search engines and rank them.
But there is no specific instruction on how to use canonical text in a blog. Due to this, we use canonical text in reverse on our blog, which creates a lot of trouble in understanding Google. Search engines do not index your blog posts because of using incorrect canonical text.
That is why knowing about canonical text and using it properly is very important in blogging.
6. Indexing every page (Common SEO Mistakes in Blogging)
A new blogger or website owner indexes all the pages of their website or blog in the search engine. But you do not need to index every single page of your website in search engines. There is no need to index private policies, terms, and conditions, refund policies, etc., present in your blog or website. Apart from this, the tag pages in your website, unplanned category pages, etc. make the sitemap of your blog or website unnecessarily large, which directly affects the rank of your website in the search engine.
That’s why index those pages in search engines that have value on your blog, are useful to the user and contain important information.
7. Poor redirection setup
The redirection of the page present on any website should always be minimum. If you use URL redirection on your blog or website, then the click depth of your website or blog increases which increases the loading of your website or blog.
As you know that each URL can be written in four ways.
You have to choose only one type of URL on your blog from these and use the same during internal linking. This will reduce the load on your server and increase the loading speed of the website.
8. Spelling and grammatical error
You must be thinking that a spelling mistake or grammatical mistake is a very minor thing; what does it matter? But let me remind you that due to the spelling or grammatical mistakes on your blog, a person, as well as search engines have trouble understanding this content. If the search engines do not understand your content properly, then they will not even index it. You can use the Grammarly tool to correct the spelling or grammatical mistakes present in the blog. It is available in both free and paid versions. However, in the early stages of blogging, the free version of Grammarly is also enough for you.
9. Poor Ratio of Valid and Excluded Pages in search console
It is very important for you to analyze your website or blog page performance in the Google Search Console dashboard. Go to your Google search console and check how many pages are valid and how many pages are excluded. If the number of excluded pages is more than the number of valid pages, then there is some serious problem in the structure of your website or blog. There can be many reasons (canonical error, 404 error, etc.) for the high number of excluded pages, but you have to reduce the number of them.
10. Not updating old post content.
Google or Bing search engine always gives priority to new and informative helpful content in search page rank. If there is any content older than one year on your website or blog which is not Evergreen content, then update it with immediate effect and refresh it. In updating the content, you can add new information to it or update the heading, apart from this, you can add a lot more to this content and make it fresh.
11. Creating content without planning
When a new blog or website is created, the content related to the niche of that blog is properly planned. It contains the scope of the blog niche, in-depth keyword research, competitor analysis, etc. If you publish a blog post on the blog without a strategy, then it confuses the search engine, and the blog does not know the right understanding that what is the niche of this blog.
12. Choose a specific time to publish the content.
Choosing this special time to publish your blog post is very important. If you stay punctual in this, then your blog’s sitemap is easily indexed if the crawler of the search engine understands the post-publishing pattern very well. If you publish your blog post at the time you want, then this process confuses the search engines, due to which you have to submit your sitemap to the Google search engine console again and again.
13. Wrong internal link policy
You might not know that internal links matter a lot for a blog and are very powerful. Apart from this, it also defines the structure of your blog. The internal link itself tells the search engine which page is important. Also, the page rank that you get from the external backlink link, the internal link does the work of distributing it correctly on all the pages. That is why it is very important for you to take special care while creating internal links in your blog.
14. Poor use of schema data (Common SEO Mistakes in Blogging)
Schema data helps search engines to understand your website or blog in easy language. Through schema data, you can give a lot of information about your blog to Google or Bing search in fewer words. They can also earn your site a place in the Rich Specs. Different types of websites have different schema data.
15. Poor browser compatibility
Even if you are running from technology and using the latest version of Google Chrome for browsing, but even today, there are many users who are using the old-fashioned browser. Therefore, the user can browse your website or blog from any type of browser. Its only solution is to test your website or blog with all types of browsers and make sure that your website is compatible with every browser.
16. Poor use of Hreflang tag
Hreflang tags help search engines understand the language of your blog’s content. If you do work on a multi-language blog, then it becomes very important to use the Hreflang tag. With the help of these tags, the search engine understands in which language and in which region people have to show your content.
17. Checking for broken links.
As your blog becomes old, you update the old content on your blog or remove it from the blog. This is a very common thing in blogging, and it is also a good practice. But the pages you removed have some external and internal links, which you have not fixed yet. Removing old content in the blog stops the blog from getting the benefit of these backlinks, which generates a 404 error on your blog.
To avoid such a situation, it becomes very important for you to analyze the SEO of your blog from time to time. So that you can redirect these backlinks to the newly created page and keep taking advantage of these backlinks continuously.
18. Complete Keyword Research (Common SEO Mistakes in Blogging)
If you are thinking of succeeding in blogging without doing keyword research, then you should never do blogging. Keyword research is a huge step forward in SEO collaboration in blogging. Keyword research is not an easy task, it takes a lot of hard work to do. Keywords in a blog post are words or paragraphs that drive organic traffic to your blog from search engines. And this keyword research decides how much traffic will come to your blog and how much money will be earned from it.
You can read this article about how to do keyword research.
19. Not understanding user search intent
There are three types of keywords in most search engines
- Navigative keyword
- Informative keyword
If the address of a website or blog is known using keyword research, then it will be called the navigation keyword. If the user is searching for information through keywords, then that keyword will be called informative. Apart from this, if the user is using a keyword to buy a product or service, then it is called a commercial keyword.
With the help of these keywords, the search engine knows what kind of traffic your website or blog needs, and the search engine sends the same type of traffic to your website. Therefore, it is very important to do keyword research by understanding the search intent of the user.
20. No data analysis after SEO
It is very important to analyze the data of SEO of your blog or website. This lets you know what results you are getting from the SEO activity you are doing. Also, you can check the performance of individual pages, and you can tailor your SEO activity accordingly. For this, you can analyze your website or blog on a weekly or monthly basis.
Wrap up: Common SEO Mistakes in Blogging
In this article, we have told you about 20 such Biggest SEO Mistakes, which you ignore knowingly or unknowingly, but all these points play an important role in successful blogging. Along with this, you have also been told about the techniques to fix this silly SEO mistake. By using proper care during the post writing, common SEO mistakes to avoid easily.
If you already knew about all these 20 SEO mistakes, then definitely tell us through comments. Apart from this, if you have got some benefit from the information present in this article, then definitely share it with your friends and relatives on social media.